An eCommerce website is mainly for making sales and that is the general and major idea behind starting one and running one. The time and effort which is usually put into setting up such an eCommerce website and running it can be quite much and if an entrepreneur cannot see any returns for that amount of effort it can be discouraging. Many a time the major problem with most people is that they do not take the time to learn the ropes or even put in the effort required to make these endeavors work.
Today, we will discuss how to use blogs to improve your eCommerce sales. Entrepreneurs may like to argue or wonder and ponder the effectiveness or importance of blogging with improving sales on their eCommerce websites. You may likely say you just want to get traffic to your online store and get products sold and so you do not understand why you have to blog. Some might even say they do not like to write and so cannot see themselves successful running a blog because they just might even be poor at writing. People who have this kind of argument are actually speaking their minds and saying it as they see and understand it. Yet, we would like to solve these issues one by one and explain clearly in this write up why it is a ton important to make sure that your blog or communicate with your audience as often as possible, and even on a daily basis. You can use any top blogging platform for starting a blog if not started yet.
Blogging will Increase Visibility
With the right kind of search engine optimization and use of the right keywords, blogging is a very effective way to increase site ranking and visibility as well as draw a lot of new customers to your website. The math is quite simple, more ranking on search engines means more visibility and so more people get to see you and know about your site and your products. The more people know about your site and your products, the more likely they are to give your site a visit and then they could order and buy something from your site. This whole process is quite simple and honestly, for a person not putting in this amount of effort, you cannot think or hope you can make as many sales as those who are doing so. Research shows that people move straight from the first page of search engines to the site with the information or product they seek and then lesser people visit the 2nd and consequent pages of the search engine. This means if your site is ranked poorly or not even ranked at all, the possibility of people visiting it is very unlikely.
Blogging is cheap advertising
what many small businesses fail to understand is that they do not need (and they do not have anyway) a large amount of money to advertise what you sell to the world so you can get customers. Social media engagement, as well as blogging, can be very effective in advertising your products to people and ultimately be making them your customers. When you blog, you can engage your audience, tell them about new products and new upgrades, and different other things which will engage their attention. Blogging on a daily basis simply advertises your products and services as well as your company to your audience on a daily basis. This is a worthwhile and very cheap form of advertising and the truth is that the bigger players in the industry such as Amazon, Alibaba, and the likes are even doing it. They have an effective blogging platform with which they use to engage their clients. You just have to start doing it.
Blogging helps to build trust in your brand
Trust in your brand is very important because what it does is to keep you having loyal and satisfied customers. People have to believe you have integrity and for that reason keep coming back to do business with you. The way which you can build such trust in your brand does include blogging. When you blog constantly, you write on a plethora of topics and with time your audience begins to see and understand your expertise as well as your knowledge in your niche. This way they look up to you for information and over time, your word becomes the law as they are happy to read what you have to say on any subject believing you to be the gold standard of information in that area or niche which you have carved out for yourself. This is important for your brand because what happens is that once you extol the virtues of a product, your followers are likely to believe you and buy the product. This will also lead more sales and revenue.
Use blogging to reach to customers
The great entrepreneurs and businessmen of this world are those go out of their way to ensure that they meet customers at the very point of their needs. For a person running an eCommerce store or business, it is important to visit forums and social media pages to sieve through contents and understand what the real needs and wants of people in the particular niche you have found yourself being. This is important because what it means is that with a little research you can understand what your clients would like to have, tailor your products in that direction and then write great blogs about it. To do this with your business will be an absolute genius and you will notice that you just will seem to be ahead of the competition all the time owing to the fact that you are very forward thinking. What you write about will be what is in the hearts and minds of your clients and because you will seem to connect with them like no one else can, they will certainly like to buy from you. Business must use blogs to explain clearly to their clients, what the product does, how it solves a problem, why it is better than the product of a rival, why the prices and pricing are just right and various other questions.
What if I cannot write?
For some people all this might sound good and yet they ask you this question. What if I am not good at writing? There is still no problem. You must have heard about a Vlog which is a video blog. For those who are not good at writing, they can work hard to ensure that they create videos on their websites where they show people and explain what their products can do as well as what people stand to gain by buying their products. This is very important and can easily solve the problem for some people. The important thing is that whatever way you choose to communicate with your audience, you must be doing so, smartly and on a regular basis.